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Discover Japan's Hidden Side in Gifu

10.9.26
by
JTB USA Japan Specialist team

Discover the Side of Japan Most Travelers Never See

Think you've seen Japan?

Beyond the bright lights of Tokyo and the famous streets of Kyoto lies Gifu, a place where crystal-clear rivers, hidden waterfalls, and timeless countryside landscapes are waiting to be explored.

Hike through mountain streams beneath the Japanese Alps. Cycle along scenic rivers that wind through traditional towns. Experience satoyama culture and discover a slower, more authentic side of Japan.

Whether you're chasing adventure, beautiful scenery, or meaningful local experiences, Gifu offers unforgettable moments at every turn.

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Experiences

Exclusive Experiences in Gifu

9.1.26
by
JTB USA Japan Specialist team

Exclusive Experiences You Can Only Find in Gifu

Nestled in the heart of Japan, Gifu is a destination where centuries-old traditions continue to shape daily life. Rich in craftsmanship, cultural heritage, and natural beauty, the region offers discerning travelers’ exclusive opportunities to connect with Japan in a more meaningful and authentic way.

Through carefully curated experiences, visitors can engage with master artisans, explore historic communities, and immerse themselves in traditions that have been passed down through generations.

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Experiences

Matsumoto Castle: Japan’s Black Beauty and National Treasure

6.8.26
by
JTB USA Japan Specialist team

In the heart of Nagano Prefecture stands one of Japan’s most iconic and best-preserved castles—Matsumoto Castle, also known as “Crow Castle” for its striking black exterior. With a history dating back to the 16th century, this architectural gem offers visitors a rare glimpse into Japan’s feudal past.

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Experiences

Shirakawago & Gokayama: Where Tradition Lives On

6.8.26
by
JTB USA Japan Specialist team

In the heart of Japan’s mountainous countryside, far from the neon lights of Tokyo or Kyoto, lie two villages where time seems to stand still—Shirakawago and Gokayama. These UNESCO World Heritage Sites are not just open-air museums. They are living communities, where centuries-old traditions continue to shape daily life.

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