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Tokyo Kawaii Yoichi

July 30, 2026
by
JTB USA Japan Specialist team

Discover Tokyo's Newest KAWAII Nighttime Attraction!

Step into a world where Japan'siconic KAWAII culture meets the festive energy of traditional Japanese summer fairs and night markets. Set in the heart of Harajuku, thebirthplace of Japan's world-famous pop culture, KAWAII Night Market (KAWAIIYoichi) offers a one-of-a-kind immersive nightlife experience unlikeanything else in Tokyo.

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Experiences

Discover Fukuoka: Local Eats & Culture Beyond the Guidebooks

May 17, 2026
by
JTB USA Japan Specialist team

Fukuoka is an ideal destination for travelers who have already explored Japan’s major cities and are looking for something more local and relaxed. Known for its approachable atmosphere and vibrant food culture, the city offers experiences that feel personal, authentic, and easy to enjoy.

This feature highlights three essentials that define Fukuoka: Hakata ramen, a deeply rooted local shrine, and a historic shopping district that reflects everyday life in Hakata.

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Travel Tips

Top Things to Do Near Kansai Airport Before You Fly - Attractions Near Kansai Airport

May 7, 2026
by
JTB USA Japan Specialist team

Have you explored Japan’s famous sights and now feel alittle sad about leaving at the airport? Don’t worry, your adventure isn’t overyet! Around Kansai Airport, there are hidden gems waiting to make your last moments in Japan unforgettable. In this blog, I’ll share must-visit spots nearthe airport, so you can squeeze in a little more magic before you fly. Getready to turn your departure day into one more joyful chapter of your journey!

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Food Culture

Make Your Spring Trip to Japan Unforgettable: Explore ByFood’s Sakura 2026 Campaign (and Save 30%!)

May 1, 2026
by
JTB USA staff

Spring in Japan is more than a season—it’s a feeling. Cherry blossoms blanket the cities in soft pink, traditional flavors appear only once a year, and travelers from around the world gather to experience the magic of sakura season.

For Spring 2026, ByFood is making this experience even more extraordinary with its Sakura Special Campaign, offering up to 30% off on curated food tours, cooking classes, cultural workshops, and even restaurant reservations across Japan.

👉 Explore food tours on byFood.com


If you love authentic travel, unforgettable meals, and seamless booking (in English!), this is the campaign you’ll want to share with your audience—or enjoy yourself.

This campaign will conclude on April 30, 2026. We will announce details regarding our next campaign as soon as they are finalized!

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Travel Tips

Best Things to Do Near Haneda Before Flying Home

February 6, 2026
by
JTB USA Japan Specialist team

You’ve enjoyed the highlights of Japan and now find yourselfat Haneda Airport, feeling a little reluctant to say goodbye. But youradventure doesn’t have to end here!

The airport is surrounded by opportunities to experience afinal taste of Japan—whether it’s discovering local culture, enjoying arelaxing atmosphere, or indulging in one last culinary delight.

Instead of simply waiting for your flight, you can turndeparture day into one more joyful memory. With just a little exploration, evenyour farewell becomes part of the journey.

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Travel Tips

Episode 4:The Kamakura Era: From Aristocratic Elegance to Samurai Rule

January 27, 2026
by
JTB USA Japan Specialist team

For nearly 400 years, Japan was governed from Kyoto by elegant aristocrats who valued poetry, beauty, and refined customs above all else. Their world was defined by courtly rituals and an exquisite sensitivity to aesthetics. But in the late 12th century, this long-standing order was overturned. Power shifted dramatically to a rising warrior class, ushering in the Kamakura period (1185–1333)—a political revolution that reshaped Japan’s identity and cultural foundations.

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Travel Tips

Episode 3: Elegance and Aesthetics — The Refined World of the Heian Period

November 3, 2025
by
JTB USA Japan Specialist team

The Heian period (794–1185 CE) is often considered the golden age of classical Japanese culture. With the capital moved from Nara to Kyoto, the imperial court flourished in an atmosphere of refinement, poetry, and aesthetic sophistication. This era gave birth to some of Japan’s most enduring cultural treasures, including The Tale of Genji, courtly rituals, and the elegant visual arts that continue to influence Japanese aesthetics today.

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Travel Tips

Episode 2: The Arrival of Buddhism — Culture and Faith in the Asuka & Nara Periods

October 28, 2025
by
JTB USA Japan Specialist team

When Buddhism arrived in Japan in the 6th century, it brought more than just religious teachings—it introduced new art, architecture, philosophy, and political ideas. The Asuka and Nara periods (roughly 538–794 CE) were transformative eras that laid the foundation for Japan’s classical culture. During this time, Japan began to blend native Shinto beliefs with Buddhist thought, creating a unique spiritual landscape that still shapes the country today.

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Luxury & Tours

Experience Japan’s Ultimate Luxury Train:The Seven Stars Cruise Train in Kyushu

October 24, 2025
by
JTB USA Japan Specialist team

Looking for a new way to explore Japan beyond Tokyo and Kyoto?

If you've visited Japan multiple times and are ready for a deeper, more luxurious experience, the Seven Stars in Kyushu cruise train offers an unforgettable journey through one of Japan’s most scenic and culturally rich regions.

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