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Discover Japan's Hidden Side in Gifu

September 24, 2026
by
JTB USA Japan Specialist team

Discover the Side of Japan Most Travelers Never See

Think you've seen Japan?

Beyond the bright lights of Tokyo and the famous streets of Kyoto lies Gifu, a place where crystal-clear rivers, hidden waterfalls, and timeless countryside landscapes are waiting to be explored.

Hike through mountain streams beneath the Japanese Alps. Cycle along scenic rivers that wind through traditional towns. Experience satoyama culture and discover a slower, more authentic side of Japan.

Whether you're chasing adventure, beautiful scenery, or meaningful local experiences, Gifu offers unforgettable moments at every turn.

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Experiences

Exclusive Experiences in Gifu

August 26, 2026
by
JTB USA Japan Specialist team

Exclusive Experiences You Can Only Find in Gifu

Nestled in the heart of Japan, Gifu is a destination where centuries-old traditions continue to shape daily life. Rich in craftsmanship, cultural heritage, and natural beauty, the region offers discerning travelers’ exclusive opportunities to connect with Japan in a more meaningful and authentic way.

Through carefully curated experiences, visitors can engage with master artisans, explore historic communities, and immerse themselves in traditions that have been passed down through generations.

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Travel Tips

Episode 3: Elegance and Aesthetics — The Refined World of the Heian Period

November 3, 2025
by
JTB USA Japan Specialist team

The Heian period (794–1185 CE) is often considered the golden age of classical Japanese culture. With the capital moved from Nara to Kyoto, the imperial court flourished in an atmosphere of refinement, poetry, and aesthetic sophistication. This era gave birth to some of Japan’s most enduring cultural treasures, including The Tale of Genji, courtly rituals, and the elegant visual arts that continue to influence Japanese aesthetics today.

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Travel Tips

Episode 2: The Arrival of Buddhism — Culture and Faith in the Asuka & Nara Periods

October 28, 2025
by
JTB USA Japan Specialist team

When Buddhism arrived in Japan in the 6th century, it brought more than just religious teachings—it introduced new art, architecture, philosophy, and political ideas. The Asuka and Nara periods (roughly 538–794 CE) were transformative eras that laid the foundation for Japan’s classical culture. During this time, Japan began to blend native Shinto beliefs with Buddhist thought, creating a unique spiritual landscape that still shapes the country today.

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Luxury & Tours

Experience Japan’s Ultimate Luxury Train:The Seven Stars Cruise Train in Kyushu

October 24, 2025
by
JTB USA Japan Specialist team

Looking for a new way to explore Japan beyond Tokyo and Kyoto?

If you've visited Japan multiple times and are ready for a deeper, more luxurious experience, the Seven Stars in Kyushu cruise train offers an unforgettable journey through one of Japan’s most scenic and culturally rich regions.

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Travel Tips

Episode 1: The Dawn of Japan — Myths, Gods, and Sacred Places

October 21, 2025
by
JTB USA Japan Specialist team

Episode 1: The Dawn of Japan — Myths, Gods, and Sacred Places

When exploring Japan, one quickly realizes that its culture is deeply rooted in stories that go far beyond recorded history. The origins of Japan are not merely historical—they are mythical. These myths, preserved in ancient texts like the Kojiki and Nihon Shoki, offer a fascinating glimpse into how the Japanese people have long understood their land, their gods, and themselves.

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Luxury & Tours

Discover Japan Through Food: Unique Culinary Experiences with byFood.com

October 14, 2025
by
JTB USA Japan Specialist team

If you're planning a trip to Japan and want to go beyond sightseeing, there's one delicious way to dive deeper into the culture: food experiences. Through byFood.com, you can join immersive culinary tours that let you cook, taste, and explore Japan’s rich food traditions firsthand.

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Experiences

Koyasan: A Sacred Mountain Retreat for the Spiritually Curious

October 8, 2025
by
JTB USA Japan Specialist team

Tucked away in the forested mountains of Wakayama Prefecture, Koyasan (Mount Koya) is one of Japan’s most sacred destinations—and a favorite among international travelers seeking a deeper cultural experience.

Founded over 1,200 years ago by the monk Kūkai (Kōbō Daishi), Koyasan is the heart of Shingon Buddhism and home to over 100 temples, many of which offer overnight stays. Whether you're drawn by spiritual curiosity, historical interest, or the peaceful atmosphere, Koyasan offers a truly unforgettable journey.

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Experiences

Matsumoto Castle: Japan’s Black Beauty and National Treasure

October 8, 2025
by
JTB USA Japan Specialist team

In the heart of Nagano Prefecture stands one of Japan’s most iconic and best-preserved castles—Matsumoto Castle, also known as “Crow Castle” for its striking black exterior. With a history dating back to the 16th century, this architectural gem offers visitors a rare glimpse into Japan’s feudal past.

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Experiences

Nezu Museum: A Hidden Oasis of East Asian Art in Tokyo

October 8, 2025
by
JTB USA Japan Specialist team

In the heart of Tokyo’s upscale Aoyama district lies a tranquil escape from the city’s fast pace—Nezu Museum, a cultural gem that preserves the elegance and spirit of Old World Japan and East Asia.

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