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Discover Japan's Hidden Side in Gifu

September 24, 2026
by
JTB USA Japan Specialist team

Discover the Side of Japan Most Travelers Never See

Think you've seen Japan?

Beyond the bright lights of Tokyo and the famous streets of Kyoto lies Gifu, a place where crystal-clear rivers, hidden waterfalls, and timeless countryside landscapes are waiting to be explored.

Hike through mountain streams beneath the Japanese Alps. Cycle along scenic rivers that wind through traditional towns. Experience satoyama culture and discover a slower, more authentic side of Japan.

Whether you're chasing adventure, beautiful scenery, or meaningful local experiences, Gifu offers unforgettable moments at every turn.

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Experiences

Exclusive Experiences in Gifu

August 26, 2026
by
JTB USA Japan Specialist team

Exclusive Experiences You Can Only Find in Gifu

Nestled in the heart of Japan, Gifu is a destination where centuries-old traditions continue to shape daily life. Rich in craftsmanship, cultural heritage, and natural beauty, the region offers discerning travelers’ exclusive opportunities to connect with Japan in a more meaningful and authentic way.

Through carefully curated experiences, visitors can engage with master artisans, explore historic communities, and immerse themselves in traditions that have been passed down through generations.

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Experiences

Naoshima: Japan’s Art Island Where Tradition Meets Modern Creativity

October 3, 2025
by
JTB USA Japan Specialist team

Imagine an island where the sea breeze carries whispers of both ancient rituals and avant-garde installations. Welcome to Naoshima, a tiny island in the Seto Inland Sea that has transformed from a sleepy fishing village into one of Japan’s most exciting destinations for contemporary art and architecture.

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Experiences

Shirakawago & Gokayama: Where Tradition Lives On

October 3, 2025
by
JTB USA Japan Specialist team

In the heart of Japan’s mountainous countryside, far from the neon lights of Tokyo or Kyoto, lie two villages where time seems to stand still—Shirakawago and Gokayama. These UNESCO World Heritage Sites are not just open-air museums. They are living communities, where centuries-old traditions continue to shape daily life.

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Experiences

Ginkakuji: Kyoto’s Quiet Elegance in Silver

October 3, 2025
by
JTB USA Japan Specialist team

When most travelers think of Kyoto, the dazzling golden brilliance of Kinkakuji (Golden Pavilion) often comes to mind. But tucked away in the serene Higashiyama district lies its quieter, more contemplative counterpart—Ginkakuji, the Silver Pavilion. Though it lacks the literal silver coating its name suggests, Ginkakuji offers something far more precious: a glimpse into the soul of Japanese aesthetics.

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Experiences

Ryoan-ji Temple: Kyoto’s Zen Garden of Silence, Mystery, and Meaning

October 2, 2025
by
JTB USA Japan Specialist team

Ryoan-ji Temple in Kyoto is more than a historical site—it’s a philosophical landscape. Its world-famous Zen rock garden, composed of 15 stones on a bed of raked white gravel, has puzzled and inspired visitors for centuries. Recognized as a UNESCO World Heritage Site, Ryoan-ji invites not just sightseeing, but soul-searching.

In this article, we explore the garden’s aesthetic principles, Zen philosophy, historical evolution, mathematical mysteries, and the enduring question: Who created it—and why?

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Travel Tips

Is the Japan Rail Pass Worth It for First-Time Travelers? A Practical Guide

September 23, 2025
by
JTB USA Japan Specialist team

If you're planning your first trip to Japan, transportation will play a big role in your experience.

For travelers who want to explore multiple cities, the Japan Rail Pass (JR Pass) can be a great way to save money and travel efficiently. But it’s not the best choice for everyone.

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