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Think you've seen Japan?
Beyond the bright lights of Tokyo and the famous streets of Kyoto lies Gifu, a place where crystal-clear rivers, hidden waterfalls, and timeless countryside landscapes are waiting to be explored.
Hike through mountain streams beneath the Japanese Alps. Cycle along scenic rivers that wind through traditional towns. Experience satoyama culture and discover a slower, more authentic side of Japan.
Whether you're chasing adventure, beautiful scenery, or meaningful local experiences, Gifu offers unforgettable moments at every turn.
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Nestled in the heart of Japan, Gifu is a destination where centuries-old traditions continue to shape daily life. Rich in craftsmanship, cultural heritage, and natural beauty, the region offers discerning travelers’ exclusive opportunities to connect with Japan in a more meaningful and authentic way.
Through carefully curated experiences, visitors can engage with master artisans, explore historic communities, and immerse themselves in traditions that have been passed down through generations.

If you've watched Shōgun or found yourself fascinated by samurai stories on streaming platforms, you've already caught a glimpse of one of the most dramatic periods in Japanese history.
Imagine a country divided among rival warlords. Powerful clans formed alliances one year and became enemies the next. Castles rose across the landscape, armies marched across provinces, and ambitious leaders competed to control the nation.
This was the Sengoku Period, or "Age of Warring States," a century-long struggle that would ultimately produce some of Japan's most legendary figures.
Today, travelers can still walk through the castles, battlefields, and historic towns where these stories unfolded.
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For discerning travelers seeking an authentic Japanese experience without compromising on the comforts and convenience of a world-class city, Takanawa Hanakohro offers a truly exceptional stay. Nestled within the grounds of the Grand Prince Hotel Takanawa, this exclusive luxury ryokan invites guests to discover the timeless beauty of Japanese hospitality while enjoying seamless access to Tokyo's most celebrated attractions.

Step into a world where Japan'siconic KAWAII culture meets the festive energy of traditional Japanese summer fairs and night markets. Set in the heart of Harajuku, thebirthplace of Japan's world-famous pop culture, KAWAII Night Market (KAWAIIYoichi) offers a one-of-a-kind immersive nightlife experience unlikeanything else in Tokyo.

Fukuoka is an ideal destination for travelers who have already explored Japan’s major cities and are looking for something more local and relaxed. Known for its approachable atmosphere and vibrant food culture, the city offers experiences that feel personal, authentic, and easy to enjoy.
This feature highlights three essentials that define Fukuoka: Hakata ramen, a deeply rooted local shrine, and a historic shopping district that reflects everyday life in Hakata.

Have you explored Japan’s famous sights and now feel alittle sad about leaving at the airport? Don’t worry, your adventure isn’t overyet! Around Kansai Airport, there are hidden gems waiting to make your last moments in Japan unforgettable. In this blog, I’ll share must-visit spots nearthe airport, so you can squeeze in a little more magic before you fly. Getready to turn your departure day into one more joyful chapter of your journey!

Spring in Japan is more than a season—it’s a feeling. Cherry blossoms blanket the cities in soft pink, traditional flavors appear only once a year, and travelers from around the world gather to experience the magic of sakura season.
For Spring 2026, ByFood is making this experience even more extraordinary with its Sakura Special Campaign, offering up to 30% off on curated food tours, cooking classes, cultural workshops, and even restaurant reservations across Japan.
👉 Explore food tours on byFood.com
If you love authentic travel, unforgettable meals, and seamless booking (in English!), this is the campaign you’ll want to share with your audience—or enjoy yourself.
This campaign will conclude on April 30, 2026. We will announce details regarding our next campaign as soon as they are finalized!

You’ve enjoyed the highlights of Japan and now find yourselfat Haneda Airport, feeling a little reluctant to say goodbye. But youradventure doesn’t have to end here!
The airport is surrounded by opportunities to experience afinal taste of Japan—whether it’s discovering local culture, enjoying arelaxing atmosphere, or indulging in one last culinary delight.
Instead of simply waiting for your flight, you can turndeparture day into one more joyful memory. With just a little exploration, evenyour farewell becomes part of the journey.

For nearly 400 years, Japan was governed from Kyoto by elegant aristocrats who valued poetry, beauty, and refined customs above all else. Their world was defined by courtly rituals and an exquisite sensitivity to aesthetics. But in the late 12th century, this long-standing order was overturned. Power shifted dramatically to a rising warrior class, ushering in the Kamakura period (1185–1333)—a political revolution that reshaped Japan’s identity and cultural foundations.