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Exclusive Experiences in Gifu

August 26, 2026
by
JTB USA Japan Specialist team

Exclusive Experiences You Can Only Find in Gifu

Nestled in the heart of Japan, Gifu is a destination where centuries-old traditions continue to shape daily life. Rich in craftsmanship, cultural heritage, and natural beauty, the region offers discerning travelers’ exclusive opportunities to connect with Japan in a more meaningful and authentic way.

Through carefully curated experiences, visitors can engage with master artisans, explore historic communities, and immerse themselves in traditions that have been passed down through generations.

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Events & News

Tokyo Kawaii Yoichi

July 30, 2026
by
JTB USA Japan Specialist team

Discover Tokyo's Newest KAWAII Nighttime Attraction!

Step into a world where Japan'siconic KAWAII culture meets the festive energy of traditional Japanese summer fairs and night markets. Set in the heart of Harajuku, thebirthplace of Japan's world-famous pop culture, KAWAII Night Market (KAWAIIYoichi) offers a one-of-a-kind immersive nightlife experience unlikeanything else in Tokyo.

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Travel Tips

Episode 1: The Dawn of Japan — Myths, Gods, and Sacred Places

October 21, 2025
by
JTB USA Japan Specialist team

Episode 1: The Dawn of Japan — Myths, Gods, and Sacred Places

When exploring Japan, one quickly realizes that its culture is deeply rooted in stories that go far beyond recorded history. The origins of Japan are not merely historical—they are mythical. These myths, preserved in ancient texts like the Kojiki and Nihon Shoki, offer a fascinating glimpse into how the Japanese people have long understood their land, their gods, and themselves.

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Luxury & Tours

Discover Japan Through Food: Unique Culinary Experiences with byFood.com

October 14, 2025
by
JTB USA Japan Specialist team

If you're planning a trip to Japan and want to go beyond sightseeing, there's one delicious way to dive deeper into the culture: food experiences. Through byFood.com, you can join immersive culinary tours that let you cook, taste, and explore Japan’s rich food traditions firsthand.

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Experiences

Koyasan: A Sacred Mountain Retreat for the Spiritually Curious

October 8, 2025
by
JTB USA Japan Specialist team

Tucked away in the forested mountains of Wakayama Prefecture, Koyasan (Mount Koya) is one of Japan’s most sacred destinations—and a favorite among international travelers seeking a deeper cultural experience.

Founded over 1,200 years ago by the monk Kūkai (Kōbō Daishi), Koyasan is the heart of Shingon Buddhism and home to over 100 temples, many of which offer overnight stays. Whether you're drawn by spiritual curiosity, historical interest, or the peaceful atmosphere, Koyasan offers a truly unforgettable journey.

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Experiences

Matsumoto Castle: Japan’s Black Beauty and National Treasure

October 8, 2025
by
JTB USA Japan Specialist team

In the heart of Nagano Prefecture stands one of Japan’s most iconic and best-preserved castles—Matsumoto Castle, also known as “Crow Castle” for its striking black exterior. With a history dating back to the 16th century, this architectural gem offers visitors a rare glimpse into Japan’s feudal past.

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Experiences

Nezu Museum: A Hidden Oasis of East Asian Art in Tokyo

October 8, 2025
by
JTB USA Japan Specialist team

In the heart of Tokyo’s upscale Aoyama district lies a tranquil escape from the city’s fast pace—Nezu Museum, a cultural gem that preserves the elegance and spirit of Old World Japan and East Asia.

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Experiences

Naoshima: Japan’s Art Island Where Tradition Meets Modern Creativity

October 3, 2025
by
JTB USA Japan Specialist team

Imagine an island where the sea breeze carries whispers of both ancient rituals and avant-garde installations. Welcome to Naoshima, a tiny island in the Seto Inland Sea that has transformed from a sleepy fishing village into one of Japan’s most exciting destinations for contemporary art and architecture.

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Experiences

Shirakawago & Gokayama: Where Tradition Lives On

October 3, 2025
by
JTB USA Japan Specialist team

In the heart of Japan’s mountainous countryside, far from the neon lights of Tokyo or Kyoto, lie two villages where time seems to stand still—Shirakawago and Gokayama. These UNESCO World Heritage Sites are not just open-air museums. They are living communities, where centuries-old traditions continue to shape daily life.

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Experiences

Ginkakuji: Kyoto’s Quiet Elegance in Silver

October 3, 2025
by
JTB USA Japan Specialist team

When most travelers think of Kyoto, the dazzling golden brilliance of Kinkakuji (Golden Pavilion) often comes to mind. But tucked away in the serene Higashiyama district lies its quieter, more contemplative counterpart—Ginkakuji, the Silver Pavilion. Though it lacks the literal silver coating its name suggests, Ginkakuji offers something far more precious: a glimpse into the soul of Japanese aesthetics.

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