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Discover Japan's Hidden Side in Gifu

10.9.26
by
JTB USA Japan Specialist team

Discover the Side of Japan Most Travelers Never See

Think you've seen Japan?

Beyond the bright lights of Tokyo and the famous streets of Kyoto lies Gifu, a place where crystal-clear rivers, hidden waterfalls, and timeless countryside landscapes are waiting to be explored.

Hike through mountain streams beneath the Japanese Alps. Cycle along scenic rivers that wind through traditional towns. Experience satoyama culture and discover a slower, more authentic side of Japan.

Whether you're chasing adventure, beautiful scenery, or meaningful local experiences, Gifu offers unforgettable moments at every turn.

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Experiences

Exclusive Experiences in Gifu

9.1.26
by
JTB USA Japan Specialist team

Exclusive Experiences You Can Only Find in Gifu

Nestled in the heart of Japan, Gifu is a destination where centuries-old traditions continue to shape daily life. Rich in craftsmanship, cultural heritage, and natural beauty, the region offers discerning travelers’ exclusive opportunities to connect with Japan in a more meaningful and authentic way.

Through carefully curated experiences, visitors can engage with master artisans, explore historic communities, and immerse themselves in traditions that have been passed down through generations.

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Experiences

Discover Fukuoka: Local Eats & Culture Beyond the Guidebooks

6.8.26
by
JTB USA Japan Specialist team

Fukuoka is an ideal destination for travelers who have already explored Japan’s major cities and are looking for something more local and relaxed. Known for its approachable atmosphere and vibrant food culture, the city offers experiences that feel personal, authentic, and easy to enjoy.

This feature highlights three essentials that define Fukuoka: Hakata ramen, a deeply rooted local shrine, and a historic shopping district that reflects everyday life in Hakata.

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Experiences

Koyasan: A Sacred Mountain Retreat for the Spiritually Curious

6.8.26
by
JTB USA Japan Specialist team

Tucked away in the forested mountains of Wakayama Prefecture, Koyasan (Mount Koya) is one of Japan’s most sacred destinations—and a favorite among international travelers seeking a deeper cultural experience.

Founded over 1,200 years ago by the monk Kūkai (Kōbō Daishi), Koyasan is the heart of Shingon Buddhism and home to over 100 temples, many of which offer overnight stays. Whether you're drawn by spiritual curiosity, historical interest, or the peaceful atmosphere, Koyasan offers a truly unforgettable journey.

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Experiences

Matsumoto Castle: Japan’s Black Beauty and National Treasure

6.8.26
by
JTB USA Japan Specialist team

In the heart of Nagano Prefecture stands one of Japan’s most iconic and best-preserved castles—Matsumoto Castle, also known as “Crow Castle” for its striking black exterior. With a history dating back to the 16th century, this architectural gem offers visitors a rare glimpse into Japan’s feudal past.

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Experiences

Nezu Museum: A Hidden Oasis of East Asian Art in Tokyo

6.8.26
by
JTB USA Japan Specialist team

In the heart of Tokyo’s upscale Aoyama district lies a tranquil escape from the city’s fast pace—Nezu Museum, a cultural gem that preserves the elegance and spirit of Old World Japan and East Asia.

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Experiences

Naoshima: Japan’s Art Island Where Tradition Meets Modern Creativity

6.8.26
by
JTB USA Japan Specialist team

Imagine an island where the sea breeze carries whispers of both ancient rituals and avant-garde installations. Welcome to Naoshima, a tiny island in the Seto Inland Sea that has transformed from a sleepy fishing village into one of Japan’s most exciting destinations for contemporary art and architecture.

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Experiences

Shirakawago & Gokayama: Where Tradition Lives On

6.8.26
by
JTB USA Japan Specialist team

In the heart of Japan’s mountainous countryside, far from the neon lights of Tokyo or Kyoto, lie two villages where time seems to stand still—Shirakawago and Gokayama. These UNESCO World Heritage Sites are not just open-air museums. They are living communities, where centuries-old traditions continue to shape daily life.

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Experiences

Ginkakuji: Kyoto’s Quiet Elegance in Silver

6.8.26
by
JTB USA Japan Specialist team

When most travelers think of Kyoto, the dazzling golden brilliance of Kinkakuji (Golden Pavilion) often comes to mind. But tucked away in the serene Higashiyama district lies its quieter, more contemplative counterpart—Ginkakuji, the Silver Pavilion. Though it lacks the literal silver coating its name suggests, Ginkakuji offers something far more precious: a glimpse into the soul of Japanese aesthetics.

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